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Christopher Wynne's company controls the franchise agreements for the 190 Papa John's locations in the country. "At the end of the 24-hour interval, they capeesh a skilful pizza," he said.

Christopher Wynne in 2017. He moved to Russia in the early 2000s and got involved with Papa John's there in 2007.
Credit... Maxim Shemetov/Reuters

Papa John'southward International said final week that information technology was suspending all of its corporate operations in Russia, post-obit in the footsteps of other high-profile American brands similar McDonald'due south and Starbucks.

Notwithstanding, the 190 Papa John'southward restaurants in the country are notwithstanding open and selling pizzas. And they take no plans to stop.

These Papa John's shops are primarily endemic by Russians through a franchise agreement with a company controlled past Christopher Wynne, a Colorado native who has lived role fourth dimension and worked in the country since the early 2000s. And even every bit the war with Ukraine continues and numerous global food brands and retailers suspend operations and terminate selling goods in Russia, little has changed with his functioning, said Mr. Wynne, 45.

"The best thing I tin practice as an individual is show compassion for the people, my employees, franchisees and customers without judging them because of the politicians in ability," he said.

On the day in tardily February when Russia recognized two Ukraine provinces equally contained, Mr. Wynne said, an anxiety blanketed the country since many Russians have friends and family in Ukraine. Nonetheless, "customers were showing up every bit usual," he said.

And despite various sanctions that have fabricated international financial transactions exceedingly difficult, Mr. Wynne said, internal credit carte du jour payment systems and the internet still work normally.

"The vast majority of Russian people are very clearheaded and sympathise the dark gravity of the situation they're in," he said. "And, at the end of the day, they capeesh a adept pizza."

Mr. Wynne, who has a domicile in Moscow, has plans to open xx to forty more restaurants in the country this yr. He did acknowledge those plans could exist derailed past two factors: a deep contraction in Russia's economy — he noted that consumer confidence was very low as people lost their jobs — and whatever retaliatory move past the Russian government confronting American and European brands that have paused Russian operations.

Mr. Wynne said he hoped his business, PJ Western, which had $59 1000000 in revenues in 2020 and oversees the franchisees that employ nine,000 people, "will not fall in this category since the business continues to operate."

"Only those which are closing will face increased scrutiny from the regime," he said.

Final week, President Vladimir V. Putin warned that the government could nationalize the assets of companies that had left Russia.

Mr. Wynne has significant financial incentive to keep the restaurants open up. The company he founded has various partners and investors, including Alex Ovechkin, the Washington Capitals hockey star, who has previously expressed support for Mr. Putin; the Finnish individual-equity firm CapMan; and the Russian private-disinterestedness firm Baring Vostok. Its assets totaled $85 million, but information technology also had more than $88 million of curt- and long-term debt, according to a 2021 filing with the Securities and Exchange Committee.

Mr. Wynne's history in Russia dates to the early 2000s. That's when, later working to foster cooperation with nuclear nonproliferation as a contractor with the National Nuclear Security Administration in Washington, he moved to Moscow with $xx,000 worth of used computers that he began to sell. In 2007, he had the opportunity to buy a pale in the Papa John's pizza franchise in Russia, and he took it.

He formed PJ Western and became the primary franchisee for Papa John'south in the region, taking over 4 restaurants in Russia. The contract gives him the ability to sign subagreements that permit others to open their own Papa John's restaurants in the area.

Over the past 15 years, Papa John'due south growth has been robust in Russia. Today, in that location are more than than 190 stores in the country, and Mr. Wynne has started to expand to Poland and Germany. Last twelvemonth, PJ Western sold its stores and now collects royalty payments from the franchisees in exchange for services like marketing, running the websites and handling the supply chain, Mr. Wynne said.

Prototype

Credit... Luke Sharrett/Bloomberg

In the by two decades, one of the fastest and easiest ways for recognizable American brands to plant fast-food footholds in Russian federation has been through franchising. The decidedly capitalist, entrepreneur-driven model, used widely in the United States, was embraced in Russia as the state'southward citizens, besides as individuals and groups from other countries, opened KFCs, Pizza Huts, Starbucks, Burger Kings and Papa John's locations across the state.

Last week, though, equally pressure intensified for food companies and restaurants to have a stance confronting Russia's invasion of Ukraine, many appear they were pausing operations or temporarily endmost restaurants in Russia. For McDonald's, the decision to temporarily shut all restaurants, while difficult for a company that has operated in the region for 30 years, was logistically easier since information technology owns 84 percent of the 847 McDonald's locations in Russia. (All 847 are endmost, and McDonald'due south told investors last week that it would spend $50 million a month on leases, employee salaries and other expenses.)

For other fast-food bondage, though, the motility to suspend operational back up is more symbolic than literal largely because of the franchising model.

For instance, Eating place Brands International said it was "suspending back up" for the Russian market place, simply did not detail what that would mean for the 800 Burger Kings in Russia that are owned by franchisees. Media reports in 2019 said 550 Burger King restaurants in Russia were owned by an investment-based consortium led by the investment arm of the Russian state-owned VTB Bank. VTB's website in Russia could not be accessed.

In a argument, Restaurant Brands International said: "Nosotros cannot speak on behalf of our franchisees. Regarding the business organization in Russia, we can ostend that we are in total compliance with all applicable sanctions."

Likewise, last calendar week Yum Brands said it was shutting down the 70 company-owned KFC restaurants in Russia and completing an understanding to shut 50 franchise-owned Pizza Hut restaurants, simply information technology was unclear whether the remaining 900-plus KFC restaurants in Russia that are owned by franchisees would remain open. In 2018, Russian media reported that VTB was part of an investment consortium that had acquired 180 KFC restaurants. Yum Brands did non respond to an email seeking comment.

Politics bated, the reluctance among the Russian-based franchisees to close their doors has much to do with the fact that they, not the parent corporation, have invested money and taken on pregnant fiscal risks in operating the stores. While the parent company may provide advertising dollars and strategy, and other back up, the franchise possessor is responsible for rent and electricity, construction costs to encounter corporate standards, franchise fees or royalties, employee wages, and the nutrient.

And so while temporarily endmost restaurants in Russia may have little affect on the overall revenues or profits of big companies like Papa John'southward or Yum Brands, it could mean financial ruin for these smaller operators.

"These are Russian-owned businesses, endemic primarily by Russians or Russian institutions, that don't share our beliefs or requirements," said Michael Seid, the founder of MSA Worldwide, a global franchise informational firm. "The Russian franchisee has debt, has to pay the employees. They're going to exercise what is in their best interest, and it will all get sorted out later."

In the 2 weeks later on Russia invaded Ukraine, Mr. Wynne said, information technology was articulate from his conversations that executives with Papa John'southward in the United States were nervous. Last Wednesday, Papa John's temporarily cut ties with Mr. Wynne's business in Russia when it said it would no longer "provide operational, marketing or concern support to the Russian market place."

"Our perspectives diverged fairly apace," Mr. Wynne said a twenty-four hours later in a Zoom interview from Milan, where he was visiting before he planned to render to Russia this week. "I take a perspective where my interest is starting time and foremost my employees and franchisees and keeping the lines of cultural exchange with the Russian people open," Mr. Wynne said.

"Papa John's is worried virtually the corporate and political winds that, on a day-to-mean solar day basis, I cannot focus on," he added. (Mr. Wynne'south business interests become beyond Papa John'south. During the pandemic, he began a CBD business in Colorado.)

In an emailed statement, Papa John'south said information technology believed its conclusion to pause operations in Russia was "supported by the vast bulk of our team members, franchisees, customers and communities around the globe."

Mr. Wynne'southward married woman is Russian, and the couple have a two-twelvemonth-old daughter. They have a farm in Colorado that they consider home, but still spend considerable time in Russia. While in that location, Mr. Wynne said, he spends his time during the week visiting Papa John's locations "from Moscow to Siberia." On the weekends, he goes line-fishing, takes family hikes in the hills outside Moscow and takes his daughter to the city's playgrounds.

He said it "has never been my responsibility or right to annotate about the politics in Russian federation," instead focusing on the opportunities he believed his business concern gave to people in the country.

"The current situation will increase the challenges we are faced with, but I believe that what we are doing is the right thing to do," Mr. Wynne said.

While he prefers to focus on business organisation rather than politics, geopolitics have afflicted his business operations over the years. In 2014, when the U.s. enacted sanctions on Russia subsequently it illegally annexed Crimea, Mr. Wynne had to scramble to rework his supply concatenation system.

"In 2013, about 92 percent of my supply chain was imported," he said. After the sanctions were put in place, Mr. Wynne, whose company had previously funded construction of two fresh dough product facilities, added seven more than and began working with Russian farmers and manufacturers to produce the tomatoes, mozzarella cheese and other ingredients he had imported.

"Nosotros switched to an entirely localized supply chain," Mr. Wynne said. "The only thing we import is olives."

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Source: https://www.nytimes.com/2022/03/14/business/papa-johns-russia.html

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